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Go with a promotional tool that's made for the modern, on-the-go lifestyle with a flash drive you can count on. This tech tool is the perfect way to back up, store and transfer digital files at home and at work. From sales pitches and meeting presentations to family photo backup, this drive is a great way to ensure that your valuable digital information is protected and where you need it. Staying on budget and on time is easy with this promotional staple. Reach out with yours today! $4.267 and up Feature Video Phone Holders Product Innovation: The USB Fastener Hat Musical artist Deaton Chris Anthony offers a branded hat that fastens via a USB. You’ve heard of snapbacks, fitted caps, flex hats and strapbacks. Now, there’s a dad hat that fastens via USB. Photo from Deaton Chris Anthony. Find the hat here. The stroke of creative genius comes from Los Angeles-based musical artist and fashion designer Deaton Chris Anthony . And candidly, I’m jealous: I wish I would have come up with the idea. It’s a simple, but effective stroke of ingenuity. When worn, the USB tucks into a small opening in the canvas or mesh cap, similar to how the extra slack of a strapback would. The closure tightens and loosens to various head sizes via a nylon pull fastener. Available in 11 colors, the “Nothing But Net” hat is the first cap ever to clasp via USB, according to Anthony. I couldn’t find evidence to contradict him – at least through my admittedly unscientific googling and searching of ASI’s ESP, a database of products from across the promotional products industry. Photo from Deaton Chris Anthony. Find the hat here. When not being worn, the USB can be removed from its slot and plugged in. A recent Vogue article noted that the teched-up headwear is an easy way for DJs and musical artists (or really anyone) to keep a fully loaded USB on them – a USB that features their creative work, ready for sharing. Certainly, Anthony had that in mind when he developed the USB cap. Photo from Deaton Chris Anthony. Find the hat here. “We’re using this hat as a tool to collaborate with other artists and also to be able to push merch within music forward,” Anthony told Vogue. “I think something that I’ve noticed since I started making music was realizing that the fashion side of the music industry, or culture and music in general, isn’t really hashed out. There’s way too much potential to really do cool things in fashion and music, because I do think that they are one-to-one.” Beyond his USB hats, Anthony has a line of handmade branded merchandise that he sews together from various existing garments, like sweatshirts, to make new singular creations. The Vogue article has more on that if you’re interested, though I can’t say the styles resonate with me personally. Still, I wanted to call the promotional products industry’s attention to the “Nothing But Net” hat for a variety of reasons. For starters, good old-fashioned inspiration! Seeing cool new products can spark imagination and help you come up with unique solutions of your own. Second, because Anthony’s ambitious, creative merch efforts highlight the appetite among musical artists to grow their brands – and incomes – via merchandise sales. Promo distributors can help with this growing niche . The more novel, on-brand solutions promo pros come up with for artists, the better the chance the merch marketing will stand out and connect with audiences. That should lead to success for musical artists – and ad specialty distributors. So put your creative dad cap on, so to speak, and plug into fresh ideas for crafting can’t-miss product solutions and campaigns. Read More PopSockets Launches Wireless Charger The new product allows your smartphone to charge even with a cell phone grip on the back. At CES, the massive tech trade show in Las Vegas this week, PopSockets announced the latest product to join its lineup of smartphone accessories. The PopPower Home Wireless Charger allows your Apple or Android smartphone to wirelessly charge even with a PopSocket – the popular collapsible phone grip and stand – on the back, TechCrunch reported. Previously, PopSockets users would either have to remove their phone case to wirelessly charge or opt to charge their phone with a power cord. With this new accessory, you’ll simply plug it in and place your phone or other device on top, making sure any attached PopSocket slides into the hole in the middle. An LED indicator on the side will alert you that the case is charging. Introducing PopPower Home, the world's best wireless charger that allows you to charge your device without removing your PopGrip Apple and Samsung compatible! https://t.co/vG0ZSPVi9Z pic.twitter.com/Oj0omRcCom — PopSockets (@PopSockets) January 7, 2020 Powered by Nucurrent, the new charger features Qi certification with Extended Power Profile (EPP) to deliver up to 15 watts of wireless power, up from the standard 5 to 10 watts. The accessory will also work through phone cases up to 5 mm thick and can charge devices that don’t have a PopSocket on the back. The case will come in an array of designs, including Night Bloom, Mountainscape, Matte White, Cosmic Cloud and Carbonate Gray. The phone’s model, case thickness and battery depletion will affect the charge times, PopSockets says. PopPower Home Wireless Charger is currently available for $60 exclusively on Popsockets.com . “PopSockets is a highly successful retail brand focused on innovation and the new PopPower product is a great example of this,” Jeff Hall, president and CEO of iClick, told Counselor. “iClick is committed to launching all relevant PopSockets products for our distributor partners and we look forward to making PopPower available in the very near future.” Read More Report: Retailers See Totes as Marketing Tools Bans on single-use plastic bags are a factor driving brands’ interest in reusable bags. Demand for branded totes is forecast to rise among retailers, according to a just-released report from Adweek . Though the increase in single-use plastic bag bans has often been the impetus for the growth, certain high-profile brands are also making the most of what they see as an excellent marketing opportunity, Adweek reports. How retailers are turning plastic bag bans into a branding opportunity: https://t.co/Ht7e8NQGKk pic.twitter.com/wkGmBvWDFe — Adweek (@Adweek) January 21, 2020 “Smart retailers have turned plastic bag bans from potential pain point to branded billboards that travel into every shopper’s home and stay out of the trash,” Bob Phibbs, CEO of consultancy The Retail Doctor, told Adweek Senior Editor Robert Klara . “It’s a great way to remind the consumer of that store before they leave the house again, and it’s so much better than generic, flimsy and polluting plastic bags.” As Phibbs’ analysis suggests, prohibitions on single-use plastic bags helps drive demanded for branded alternatives, like logoed tote bags. That could be good for the promotional products industry, with savvy promo distributors capitalizing and i...